Sonya Crosby

Chief Data & Analytics Officer New Zealand

Sonya Crosby

Job Title: Chief Innovation Officer

Company: Sky City Entertainment Group

Sonya is Chief Innovation Officer for the SKYCITY Entertainment Group. This role focuses on key strategic opportunities to grow new shareholder value through reimagining the future of entertainment. Sonya has a strong background in digital innovation, most recently driving a number of global initiatives at Fonterra. Her earlier career includes a focus on data driven and customer oriented businesses, holding executive roles with Datamine and Affinity ID and, earlier again, in senior management roles with a range of organisations in New Zealand and abroad including McCann Global and Saatchi & Saatchi. Sonya is a past President of the Association for New Zealand Advertisers, Director on the Board of the SPCA and a regular guest lecturer in digital and strategic marketing.

Speaking at the following:

09:10 - 09:35
Keynote Presentation: Time to Terminate BAU! Enhancing the Customer Journey via the Rise of Machine Learning and Advanced Analytics

Identifying where machine learning and artificial intelligence will add business value. Leveraging data to inform the customer experience. Discussing ways to operationalise the results from advanced analytics and models and put them in to action? How to we integrate our connected ecosystem of suppliers, customers, and stakeholders and realise the vision of the “digital value… Read more.

11:20 - 11:55
Data-Driven Leaders Panel: Operationalise and Monetise… Putting Data to Work

Data is now recognised as a business asset, the current struggle is to quantify its value and ultimate monetise it. To gather enough momentum to deliver truly exceptional results that create competitive advantage, new business opportunities and deliver effective customer experience, strong data-centric leaders are required to spearhead a data enabled organisation. Design and deliver:… Read more.