Presentation – Customer 360: A New Way Forward

Time: 14:35 - 15:10

The concept of building a 360 view of the customer is not a new concept, however, how you deliver results successfully with Customer 360 has changed. Today, customers expect an organisation to not only know them, but also provide a consistent multichannel experience that is personalised to their preferences, and relevant to their specific needs, circumstances and location. Learn how big data and advanced analytics enables new customer insights, experiences and engagement.